Removal of the sign is the latest in a long series of measures taken to halt “invasion of tourists”. In May, the Dutch government announced that cruise ships are no longer allowed to stop in the center, and boat trips and bicycle tours will be banned, while tourist tax will increase by up to 7%.
However, the board does not exclude the possibility of returning “I am Amsterdam“, but in another place. The author of the slogan said he was shocked by the authorities’ decision: “I do not understand the message at all. I’m a part of Amsterdam. Both as a citizen and as a visitor. Together we are Amsterdam, the city of which everyone wants to belong to. “I am Amsterdam” connects people, gathers people. ”